High and Low Season in Thailand – More Than Meets the Eye

What does the data tell us? For business owners operating in the tourism sector high season is the most important time of the year. The common thought is that this flood of arrivals and tourism dollars into Thailand occurs during the cooler months in November, December, and January. When we look at the global arrivals data for 2023 this is in fact what happened. If we dive deeper into the data at...

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