World Travel and Tourism Council In recent weeks, the World Travel and Tourism Council suggested that the resurgence of Thailand's tourism industry, in the wake of government forced shutdowns that collapsed the industry and countless small business owners, should be monitored closely to avoid overcrowding and environmental degradation. Let's put this into perspective. There were nearly 40 million...
What does the data tell us? For business owners operating in the tourism sector high season is the most important time of the year. The common thought is that this flood of arrivals and tourism dollars into Thailand occurs during the cooler months in November, December, and January. When we look at the global arrivals data for 2023 this is in fact what happened. If we dive deeper into the data at...
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